Yep, we're living in a media rich world (just in case you didn't notice the video on this web page <wink>). In fact, what's the second most popular search engine? Is it Bing? Nope, it's YouTube of all things (last I heard).
So, all you really need to know, is how to bring your Drupal site up to the media rich standards of the new web and activate some media modules. Personally, I've used a number of them, and I'm quite comfortable digging around with Javascript and jQuery, however, there's something to be said for the easy route.
